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Heritage Rail Marketing Tips Blog
Serving North American Clients
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What if you could increase individual and group visitorship, secure grants, get rid of the advertisements that don't work, and create more free time in your busy day? No matter where you are in North America, we're here to help you make that happen!
Heritage Rail Business Consulting helps railway museums with marketing, technology, fundraising, and business strategy—helping you make more money to "keep the trains running":
- E-mail Newsletters (Promote last-minute or upcoming events, reach visitors where they are, and follow up with prospective visitors until they become paying customers)
- Advertising Review (Identify the ads that work and the ads that don't, and reduce expenses by cutting the paid advertisements that aren't pulling their weight)
- Customer Analysis (Understand where your visitors live, so you can better create and target new services and products that meet their needs)
- Customer Surveys (See how you're meeting passengers' needs)
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- Website Review (Guide prospective visitors to your museum)
- E-mail Newsletters (Cut postage costs, see who's reading your updates, and save staff time)
- Office Technology Analysis (Learn how to simplify and speed up your business office, saving time and potentially cutting expenses)
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- Membership Programs (Improve or create your annual membership program to increase revenues and make your existing revenues more dependable)
- Grant Writing (Get restoration or operation grants from local and national organizations)
- Finding Grantors (Find local and national grant-makers)
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- New Products and Services (What's the demand? What's the financial impact?)
- Schedule Analysis (Add new events? Be open more or less?)
- Long-Term Planning (Where should your business or non-profit be five or 10 years from now? How do you get there?)
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Heritage Rail Business Consulting is a Commercial Affiliate member of the Association of Railway Museums (ARM). We only work with heritage rail clients. Our consultants are life-long rail enthusiasts with the business acumen to help you save time and make more money.
Everyone's needs are different, so see how we can make a difference for your railway museum. Contact us today for your free initial consultation.
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