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Heritage Rail Marketing Tips Blog
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What if you could sell out every trip, add new charters that help you meet your fixed costs, find new passengers and keep the old ones coming back, get rid of the advertisements that don't work, and create more free time in your busy day? No matter where your car is based in North America, we're here to help you make that happen!
Heritage Rail Business Consulting helps private railcar owners and charter operators with marketing, technology, fundraising, and business strategy—helping you make more money to "keep the trains running":
- E-mail Newsletters (Promote upcoming public trips and last-minute events, reach customers where they are, and follow up with prospective passengers until they buy tickets or charter your car)
- Advertising Review (Identify the ads that work and the ads that don't, and reduce expenses by cutting the paid advertisements that aren't pulling their weight)
- Customer Analysis (Understand where your passengers come from, so you can better create and target new trips and services that meet their needs)
- Customer Surveys (See how you're meeting passengers' needs)
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- Website Review (Make sure prospective passengers and charter clients can find what they need, and guide them to buying tickets or calling to sign a contract)
- E-mail Newsletters (Cut postage costs, see who's reading your updates, and save staff time)
- Office Technology Analysis (Learn how to simplify and speed up your business office, saving time and potentially cutting expenses)
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- Grant Writing (Get restoration or operation grants from local and national organizations)
- Finding Grantors (Find local and national grant-makers)
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- Trip Analysis (Add more trips? Cut your schedule?)
- New Products and Services (What's the demand? What's the financial impact?)
- Long-Term Planning (Where should your organization be five or 10 years from now? How do you get there?)
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Heritage Rail Business Consulting is a Trade member of the American Association of Private Railroad Car Owners (AAPRCO) and the Railroad Passenger Car Alliance (RPCA). We only work with heritage rail clients. Our consultants are life-long rail enthusiasts with the business acumen to help you save time and make more money.
Everyone's needs are different, so see how we can make a difference for your private railcar charter operation. Contact us today for your free initial consultation.
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