by Karl Sakas on February 9, 2009
Drew McLellan, a marketing blogger in Iowa, illustrates how a small change can have a big effect:
Over 50 million people eat fast food every day in the United States. A vast majority of those eat their fast food meal in their car. And I dare say, a good percentage of those eating in the car — end up dripping ketchup or burger juice or something onto their shirt. (First two stats are legit, third one is my supposition).
So that’s a lot of stained shirts and irritated customers.
Panera solved this problem with a dash of glue.
[click to continue...]
